I’m Michelle, a versatile marketer, blending creativity and strategy to inspire and connect in the digital realm.

Content Creator | Idea Developer | WordPress Wrestler

Website Projects

I bring hands-on expertise in website projects, having built sites using WordPress and Squarespace. Additionally, I've successfully led end-to-end project management for numerous website projects, spanning diverse categories such as B2B, B2C, brochure websites, and those with intricate reporting demands. My experience also extends to the maintenance of WordPress and Umbraco websites and Google Analytics reporting.

Newsletters

Throughout my professional journey, I've demonstrated versatility in newsletter creation and curation, covering a wide array of topics. This includes addressing the profound effects of charitable donations in drought-stricken areas, delivering B2B client updates and retention strategies, and crafting informative content for a healthcare-focused professional organisation to engage and inform its members effectively.

Social Media

I have experience with social media management and content creation across various platforms, including Instagram, Facebook, LinkedIn, Twitter (X), Vimeo, YouTube, and TikTok. My diverse experience spans industries like legal tech, healthcare, fitness, wellness, cafes, and charity, with a primary focus on cultivating brand awareness and fostering meaningful engagement through compelling and strategic content.

Design

I have extensive experience in graphic design, having successfully crafted websites, logos, email newsletters, campaigns, social media posts and other assets, banners, and brochures. I'm proficient in utilising Canva, and when required, working with design agencies, to bring creative visions to life.

Client Stories, Articles & Blogs

I possess a diverse background in client success stories, blogging and article writing, having created content across various sectors such as healthcare, fitness, technology, and charity. My experience includes a wide range of formats, from case studies, and social media posts to comprehensive white papers, how-to guides, and advocacy pieces. I also have experience in dealing with copywriters and creative agencies.